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About Us

Our Humble Beginnings


Located along Serangoon Road in the heart of Little India Singapore, Merlin Goldsmith & Jewellery Pte Ltd has been providing the finest gold jewellery to customers from all over the world since 1991. We have been privileged to be trusted by many of our customers whom we have had longstanding relationships with through the years and we strive to continue providing this top notch service to all our customers past, present and future. As we launched our online shopping portal, we strive to bring our collections to you without you having to leave the comfort of your home.



A language that is universal.
A timeless ritual linking generations.
Bonds intertwining, enduring as love.

Giving is etched in eternity.
Untarnished, ever bright in memory.
A gift for those we treasure, 
beyond any measure.
Because some things
Are not just meant to be told.
When words are not enough,
Giving is Gold.


Gold is a universal symbol of excellence. This is why we pursue it every day - in the quality of every Merlin masterpiece, in every experience we design and polish for our customers.



We value expertise and knowledge. Over the years, we will continue to expand our learning, striving towards mastering the art of gold.



We treasure our relationships with each customer. Their trust and loyalty are precious gifts that we will always protect above all.


For You.


We know customers only seek the finest gifts for their loved ones. That is why for us, giving is not a simple act - it is gold, something we all cherish and treasure. Hence, it is our promise to give customers gold star experiences - exceptional quality in every way. At Merlin Goldsmith, ‘Giving is Gold’ is a lasting pledge, a commitment that means we will give nothing less than excellence.